Evidence
30% margin on one Couples Grand booking vs. 80% blended at peak utilisation — same cost curve.
A single-booking margin figure looks thin next to a blended average. The goal: show both, on the same cost curve, so a pricing decision isn't made on the wrong number.
Modelled the fixed and marginal cost of a Couples Grand booking in isolation, then modelled the same cost structure at peak utilisation across a full schedule.
A single Couples Grand booking clears roughly 30% margin. The same offer, once utilisation is high, blends to roughly 80% margin — not because the price changed, but because fixed cost is amortised across more bookings on the same day.
Any capacity-constrained service business is underpricing or overpricing if it quotes only one of these two numbers. Both belong in the same pricing conversation.