Alexander Dergunov — Ottawa, Ontario, Canada
Contact: info@1968ad.com

DEGREES (WES-authenticated, ref 2087145/is, 2007-08-17):
- Diploma of Specialist, Mechanical Engineering (5-year programme), Moscow Aviation Institute (Russia, 1993) — Canadian equivalency: Bachelor's and master's degree
- Kandidat Nauk (Candidate of Science), Economics, Russian G.V. Plekhanov Academy of Economics (Russia, 2001) — Canadian equivalency: Earned doctorate (Ph.D.)
- Master of Business Administration, Management, University of London — Imperial College of Science, Technology and Medicine (United Kingdom, 2005) — Canadian equivalency: Master's degree

AWARD: Mérite de l'Invention — Officer's Diploma, Croix n° 1744, Brussels, 2003.

DIGITAL GROWTH METRICS:
- Meta ad spend: CAD $23,881.76 (Sep 2025 – Feb 2026)
- Meta impressions: 3,664,226 (same period)
- Meta clicks (all): 224,996 (same period)
- Square gross sales: $240,386.30 (2025-07-01 → 2026-03-28 (9 months))
- Square net sales: $231,395.69 (same period)
- Square total sales: $277,700.04 (same period)

INTELLECTUAL PROPERTY:
- US provisional patent 64/138,972, filed 2026-08-22, after ~250 prior-art documents reviewed.
- History: four Russian utility models on human-machine input (2001-02, since expired); Merite de l'Invention (Brussels, 2003) for that same work.

SKILLS: Mathematics, Statistics, Econometrics, Management accounting, Financial analysis, Cost modelling, Pricing theory, Optimisation methods, Business modelling, Economic analysis, Conversion-rate optimisation, Funnel design and optimisation, Pricing strategy, Offer creation, AOV growth, Upsell / cross-sell, Performance marketing, Paid acquisition (Google Ads, Meta Ads), PPC management, Campaign optimisation and scaling, Landing-page optimisation, A/B testing, Customer-journey optimisation, User-behaviour analysis, Marketing analytics, GA4, Practical attribution analysis, SEO and keyword strategy, Demand generation, Lead-gen funnels, Revenue optimisation, Growth strategy, Patent landscaping and prior-art analysis (~250 documents reviewed), Invention disclosure drafting, IP portfolio strategy, Non-dilutive funding navigation (ElevateIP, IRAP), AI-agent system design, Multi-entity portfolio governance, Technical translation between engineering and business domains

LANGUAGES: English, Russian