Operator-grade marketing: every number below traces to a raw export that can be shown on request. Continuous paid-search experience since February 2011 (evidenced by the earliest surviving campaign export).
Independently recalculated directly from the source files: a 6-month ad export and a 9-month point-of-sale export, same business (Löyly Spa, Ottawa), overlapping period.
| Metric | Value | Period |
|---|---|---|
| Meta ad spend | CAD $23,881.76 | Sep 2025 – Feb 2026 |
| Meta impressions | 3,664,226 | same period |
| Meta clicks (all) | 224,996 | same period |
| Square gross sales | $240,386.30 | 2025-07-01 → 2026-03-28 (9 months) |
| Square net sales | $231,395.69 | same period |
| Square total sales | $277,700.04 | same period |
Raw exports (Meta ads XLSX, Square sales CSV) are available on request. Career-total spend and volume figures are not published here because they cannot be traced to a file on demand — see the case studies below for what can.