Before the marketing story, there is a longer one: buying land, drawing the blueprints, dealing with the permits, building the structure, then running the business inside it. Three chapters, one method, run across nearly two decades.
70 acres of waterfront land, bought vacant, built full-cycle into a resort, sold as a business.
A new home, built from scratch, right after the resort sold.
A working spa, including a mobile sauna built on-site from a bare trailer chassis.