19·68ad

Curriculum Vitae

Alexander Dergunov · Ottawa, Ontario, Canada · info@1968ad.com

Download PDF ↓

Credentials

Diploma of Specialist, Mechanical Engineering (5-year programme)Moscow Aviation Institute, Russia, 1993Bachelor's and master's degree
Kandidat Nauk (Candidate of Science), EconomicsRussian G.V. Plekhanov Academy of Economics, Russia, 2001Earned doctorate (Ph.D.)
Master of Business Administration, ManagementUniversity of London — Imperial College of Science, Technology and Medicine, United Kingdom, 2005Master's degree

WES-authenticated, report ref. 2087145/is, dated 17 August 2007. Full detail: /background/credentials/.

Career history

2026–Founder / Inventor, Glove Platform
US provisional patent 64/138,972 filed 2026-08-22. Financing phase.
2026–Registered Manual Osteopath, ALX Massage & Bodywork
Ottawa. SCMMAC membership 158806-26.
2019–2026Founder / Digital Growth Lead, Löyly Spa
Ottawa. Full P&L responsibility — acquisition, pricing, operations, revenue optimisation.
2008–2019Founder / Digital Growth Lead
Goldenville Resort · Hot Rock Spa · Strathmere Wellness Club, Ontario.
2003–2008Digital Marketing / SEO / PPC
Self-employed. Continuous paid search from February 2011 onward.
2003–2005MBA, Management — Imperial College / University of London
2001–2003Inventor — information-input devices
Four Russian utility models; Mérite de l'Invention, Brussels 2003.
1998–2001Doctoral research, Economics — Plekhanov Academy of Economics
1985–1993Engineering education — Moscow Aviation Institute
Aerospace / mechanical engineering.

Verified digital-growth evidence

Continuous paid-search experience since February 2011 (evidenced by the earliest surviving campaign export). Nine-month Square gross sales $240,386.30 and six-month Meta spend CAD $23,881.76, same business, overlapping period — detail: /growth/.

Skills

Academic: Mathematics, Statistics, Econometrics, Management accounting, Financial analysis, Cost modelling, Pricing theory, Optimisation methods, Business modelling, Economic analysis.

Applied: Conversion-rate optimisation, Funnel design and optimisation, Pricing strategy, Offer creation, AOV growth, Upsell / cross-sell, Performance marketing, Paid acquisition (Google Ads, Meta Ads), PPC management, Campaign optimisation and scaling, Landing-page optimisation, A/B testing, Customer-journey optimisation, User-behaviour analysis, Marketing analytics, GA4, Practical attribution analysis, SEO and keyword strategy, Demand generation, Lead-gen funnels, Revenue optimisation, Growth strategy.

Emerging (deep-tech / governance): Patent landscaping and prior-art analysis (~250 documents reviewed), Invention disclosure drafting, IP portfolio strategy, Non-dilutive funding navigation (ElevateIP, IRAP), AI-agent system design, Multi-entity portfolio governance, Technical translation between engineering and business domains.

Languages: English, Russian.