{
  "name": "Alexander Dergunov",
  "location": "Ottawa, Ontario, Canada",
  "email": "info@1968ad.com",
  "url": "https://1968ad.com/",
  "generated": "2026-09-02",
  "degrees": [
    {
      "credential": "Diploma of Specialist, Mechanical Engineering (5-year programme)",
      "institution": "Moscow Aviation Institute",
      "year": "1993",
      "canadian_equivalency": "Bachelor's and master's degree"
    },
    {
      "credential": "Kandidat Nauk (Candidate of Science), Economics",
      "institution": "Russian G.V. Plekhanov Academy of Economics",
      "year": "2001",
      "canadian_equivalency": "Earned doctorate (Ph.D.)"
    },
    {
      "credential": "Master of Business Administration, Management",
      "institution": "University of London — Imperial College of Science, Technology and Medicine",
      "year": "2005",
      "canadian_equivalency": "Master's degree"
    }
  ],
  "wes_authentication": "report ref. 2087145/is, dated 17 August 2007",
  "award": "Mérite de l'Invention — Officer's Diploma, Croix n° 1744, Brussels, 2003",
  "skills": {
    "academic": [
      "Mathematics",
      "Statistics",
      "Econometrics",
      "Management accounting",
      "Financial analysis",
      "Cost modelling",
      "Pricing theory",
      "Optimisation methods",
      "Business modelling",
      "Economic analysis"
    ],
    "applied": [
      "Conversion-rate optimisation",
      "Funnel design and optimisation",
      "Pricing strategy",
      "Offer creation",
      "AOV growth",
      "Upsell / cross-sell",
      "Performance marketing",
      "Paid acquisition (Google Ads, Meta Ads)",
      "PPC management",
      "Campaign optimisation and scaling",
      "Landing-page optimisation",
      "A/B testing",
      "Customer-journey optimisation",
      "User-behaviour analysis",
      "Marketing analytics",
      "GA4",
      "Practical attribution analysis",
      "SEO and keyword strategy",
      "Demand generation",
      "Lead-gen funnels",
      "Revenue optimisation",
      "Growth strategy"
    ],
    "emerging": [
      "Patent landscaping and prior-art analysis (~250 documents reviewed)",
      "Invention disclosure drafting",
      "IP portfolio strategy",
      "Non-dilutive funding navigation (ElevateIP, IRAP)",
      "AI-agent system design",
      "Multi-entity portfolio governance",
      "Technical translation between engineering and business domains"
    ]
  },
  "languages": [
    "English",
    "Russian"
  ],
  "digital_growth_metrics": [
    {
      "metric": "Meta ad spend",
      "value": "CAD $23,881.76",
      "period": "Sep 2025 – Feb 2026"
    },
    {
      "metric": "Meta impressions",
      "value": "3,664,226",
      "period": "same period"
    },
    {
      "metric": "Meta clicks (all)",
      "value": "224,996",
      "period": "same period"
    },
    {
      "metric": "Square gross sales",
      "value": "$240,386.30",
      "period": "2025-07-01 → 2026-03-28 (9 months)"
    },
    {
      "metric": "Square net sales",
      "value": "$231,395.69",
      "period": "same period"
    },
    {
      "metric": "Square total sales",
      "value": "$277,700.04",
      "period": "same period"
    }
  ],
  "intellectual_property": {
    "current_filing": "US provisional 64/138,972, filed 2026-08-22",
    "prior_art_reviewed": "~250 documents",
    "history": "Four Russian utility models on human-machine input, filed 2001-02, since expired; Mérite de l'Invention, Brussels 2003, for the same work."
  },
  "career_history": [
    {
      "period": "2026–",
      "role": "Founder / Inventor, Glove Platform",
      "detail": "US provisional patent 64/138,972 filed 2026-08-22. Financing phase."
    },
    {
      "period": "2026–",
      "role": "Registered Manual Osteopath, ALX Massage & Bodywork",
      "detail": "Ottawa. SCMMAC membership 158806-26."
    },
    {
      "period": "2019–2026",
      "role": "Founder / Digital Growth Lead, Löyly Spa",
      "detail": "Ottawa. Full P&L responsibility — acquisition, pricing, operations, revenue optimisation."
    },
    {
      "period": "2008–2019",
      "role": "Founder / Digital Growth Lead",
      "detail": "Goldenville Resort · Hot Rock Spa · Strathmere Wellness Club, Ontario."
    },
    {
      "period": "2003–2008",
      "role": "Digital Marketing / SEO / PPC",
      "detail": "Self-employed. Continuous paid search from February 2011 onward."
    },
    {
      "period": "2003–2005",
      "role": "MBA, Management — Imperial College / University of London",
      "detail": ""
    },
    {
      "period": "2001–2003",
      "role": "Inventor — information-input devices",
      "detail": "Four Russian utility models; Mérite de l'Invention, Brussels 2003."
    },
    {
      "period": "1998–2001",
      "role": "Doctoral research, Economics — Plekhanov Academy of Economics",
      "detail": ""
    },
    {
      "period": "1985–1993",
      "role": "Engineering education — Moscow Aviation Institute",
      "detail": "Aerospace / mechanical engineering."
    }
  ],
  "pages": {
    "/": "https://1968ad.com/",
    "/background/": "https://1968ad.com/background/",
    "/background/credentials/": "https://1968ad.com/background/credentials/",
    "/growth/": "https://1968ad.com/growth/",
    "/growth/spa-and-stay/": "https://1968ad.com/growth/spa-and-stay/",
    "/growth/pricing/": "https://1968ad.com/growth/pricing/",
    "/growth/unit-economics/": "https://1968ad.com/growth/unit-economics/",
    "/growth/analytics/": "https://1968ad.com/growth/analytics/",
    "/invention/": "https://1968ad.com/invention/",
    "/systems/": "https://1968ad.com/systems/",
    "/work-with-me/": "https://1968ad.com/work-with-me/",
    "/cv/": "https://1968ad.com/cv/",
    "/contact/": "https://1968ad.com/contact/"
  }
}